What Women Want is a global advocacy campaign to improve quality maternal and reproductive healthcare for women and girls and strengthen health systems. Launched on April 11, 2018—International Maternal Health and Rights Day—What Women Want sets out to query one million women and girls worldwide—from capital cities to rural villages—about their top priority for quality maternal and reproductive health services until the end of March 2019. 

Based on Hamara Swasthya, Hamari Awaz (Our Health, Our Voices), a grassroots campaign designed in partnership with the Bill & Melinda Gates Foundation, White Ribbon Alliance India mobilized over 150,000 women in 2017 through the efforts of 100+ White Ribbon Alliance members.

What Women Want aims to:

  1. Educate and empower individuals about the importance of quality, equity and dignity in women’s and girls’ healthcare

  2. Support women and girls to demand access to high-quality and dignified care and

  3. Place women’s and girls’ self-articulated needs at the center of health policies, programs and accountability.

What Women Want will grow the global movement for quality healthcare for women and girls. At the same time, it will help governments, health professionals, private providers and civil society organizations better understand what is most important to women and girls when it comes to their healthcare and to push for change within countries and communities.

The findings will be aggregated for a global picture of what women and girls’ want and disaggregated by country. Findings will be distilled into global and national advocacy agendas that reflect the top healthcare “asks,” including recommendations for improving quality, equity and dignity for health. The campaign is exploring its ability to provide disaggregated results at the sub-national level to inform localized action as much as possible.